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beehiiv ๐Ÿ—ž

your newsletter architect

setting the scene

  • this week, you may notice things are looking a little different in your inbox
  • we underwent some renovations ๐Ÿ”จ
  • our newly designed newsletter makes it even easier and faster to read your weekly bulletpitch
  • curious to know the architect behind our revamp? this week’s company is all the buzz  

in a sentence

beehiiv is a newsletter platform that provides tools for creators to send out customized content and scale their audiences

  • platform: write content, distribute via email and a web feed, and receive analytics for each post
  • customize: personalize every component of the newsletter for a differentiated design 
  • scale: custom tools like referral programs and subscriber segmentation help creators understand and grow their audiences

bulleted version: ever wonder how newsletters get to your email? beehiiv pollinates your inbox with your favorite content (like bulletpitch) ๐Ÿ

the basics

due diligence

what we like

  • ๐Ÿš€unbeelievable innovation: several new features are added to the platform every month
    • beehiiv’s ambitious product roadmap demonstrates an understanding of creators’ needs and a value for customer feedback
  • โ—๏ธnewsletter market: newsletters are fueling the creator economy as an effective way to connect writers and audiences
    • last year, 87% of publishers increased newsletter investment
  • ๐Ÿ“ˆbuilt for growth: content writers are joining beehiiv by the thousands, and the platform’s growth-focused features are a key differentiator
    • we’re particularly excited about the referral program (more to come ๐Ÿ˜‰)

potential risks 

  • ๐ŸŽฐbetting on migration: dozens of newsletter senders exist today
    • with low switching costs, beehiiv will have to sell their strengths and continue catering to creators’ needs to grow the platform
  • ๐Ÿ“ฐmaking the switch: while switching from a competitor is a quick process, creators lose previous analytics and must adjust to platform differences
  • ๐Ÿ’ฒpricing: beehiiv lets newsletter writers keep 100% revenue from paid subscribers, challenging Substack’s model
    • will subscription revenue be enough to sustain the company’s top line?
weekly cartoon

in partnership with 

  • there are nearly 30,000 restaurant owners in the US alone
  • too many of these entrepreneurs use old-school ways to order from various suppliers (think fax machine, pen and paper, and phone calls), which is time-consuming, error-prone, and often leaves the restaurant with excess supply
  • Choco, the recent unicorn operating in markets across Europe and the US, is here to provide the all-in-one platform to streamline communication and order management between restaurants and suppliers

founder profiles

comps

why beehiiv: advanced newsletter customization, a referral program, superior analytics, and no fee for paid content

  • sign us up! oh wait…we’re already here ๐Ÿ˜ƒ