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Dealflow ๐Ÿค‘

finances for creators

setting the scene

  • you reached 1m followers on TikTok, and the advertising requests roll in
  • while sponsorships bring in the dough, they come with several pain points, including:
    • sending manual invoices to each brand ๐Ÿ˜ฅ
    • paying high international exchange rates ๐Ÿ˜ซ
    • waiting weeks for the money to arrive ๐Ÿ™„
  • managing payments costs creators time and stress, which impacts the quality of new content
  • this week’s company helps creators focus on what they do best by providing a solution to manage payments and receive money instantly

in a sentence

Dealflow is a platform that enables creators to receive instant payments and brands to manage creator expenses

  • creators: send invoices and collect payments for free
  • instant: for a small fee, creators can get same-day payments and withdraw money from anywhere
  • expenses: brands receive a virtual credit card, earn cash back, and pay one monthly bill for all creator partnerships

bulleted version: Dealflow combines the easy invoices and instant withdrawals of Venmo with the upfront lending of a bank loan to help money flow between creators and brands ๐Ÿ’ธ

the basics

  • industry: fintech, creator economy
  • headquarters: Copenhagen, Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ
  • year founded: 2021
  • company size: <10 employees
  • investorsTobias Bengtsdahl, Simon Ousager, Piotr Smolen
  • amount raised: โ‚ฌ400k; closing pre-seed round
  • business model: transaction fee on instant payments

sponsored by 

  • founders need banking that grows with them, from the day an idea is born to the day it makes millions in revenue – and beyond
  • no matter your stage, Mercury understands and delivers on startup needs – helping you build your business with focus and confidence every step of the way 
  • they reimagine the business banking experience to be as modern as the startups they serve, offering everything from banking basics to alternative financing options like Venture Debt
  • today, more than 100k companies across industries, stages, and business types choose Mercury for its ease-of-use, speed, and moments of unexpected delight
  • apply online in 10 minutes and experience business banking as it should be

Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trustยฎ; Members FDIC.

due diligence

what we like

  • ๐Ÿ’ฅ age of the influencer: the market for influencer marketing is valued at $16.4b, up 19% from 2021 
    • plus, 2/3 of marketers plan to increase their influencer budgets
  • ๐ŸŽจ letting creators create: the creator economy is estimated at $100b, with over 50m global creators
    • as more creators monetize, they require a platform to manage their revenue streams so they can prioritize producing content
  • ๐ŸŒ expansion potential: the company plans to grow beyond Denmark to the sizable UK and US influencer markets
    • Dealflow’s ambitious roadmap (think creator debit cards and influencer databases) will help the company add, upsell, and retain customers everywhere

potential risks

  • โš ๏ธ risk management:  Dealflowโ€™s model is dependent on brands making their monthly payments
  • ๐Ÿ‡บ๐Ÿ‡ธ the US market: while the US creator economy provides a promising opportunity, the competitive market poses consistent challenges for EU startups
  • โœ… approval process: do Dealflow’s creator and brand screening processes limit the size and demographic of the company’s user base?

founder profiles

comps

why Dealflow: with a user base and transaction volume growing ~100% each month and strong testimonials from brands and creators, this startup is the real deal ๐Ÿค

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