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Insightful πŸ’‘

smart scrolling

setting the scene

  • you get into bed and begin scrolling though your social feed 🀳
    • before long…it’s 2am πŸ•‘
  • you think to yourself, “I wish I could’ve been more productive,” but after a long day it’s easy to get lost in your social feed
  • but what if your mindless scrolling could teach you something new? πŸ’‘
  • this week’s company provides a new platform that promotes simple, engaging, and personalized learning πŸ““

in a sentence

Insightful is a mobile platform that allows users to scroll through bite-sized, personalized educational videos made by creators

  • bite-sized: concise content consumed in minutes  
  • personalized: an algorithm recommends videos on different topics in a feed
  • creators: approved educators from a variety of backgrounds

bulleted version: when you’re tempted to take your “quick” social media break, Insightful provides a productive alternative to learning the new TikTok trend πŸ‘―β€β™€οΈ

the basics

  • industry: media, edtech, e-learning, creator economy
  • headquarters: Berlin, Germany πŸ‡©πŸ‡ͺ
  • year founded: 2021
  • company size: < 10 employees πŸ’Ό
  • investors: Antler
  • amount raised: 120k 
  • stage: accelerator/incubator 

due diligence

what we like

  • 🧠 learning for today: Insightful understands the way users want to learn: through short, mobile videos
  • πŸ“ˆ creators: the creator economy is expanding across industries and platforms, and Insightful provides a dedicated place for educators and experts to monetize their insights
  • πŸ”€ algorithm: by providing users with videos that cater to their interests, Insightful will keep users on the platform for hours

potential risks

  • 🀼 competition: there’s an overwhelming amount of educational content across social platforms, so Insightful must work to keep itself differentiated
    • this is crucial if they plan to charge users down the line
  • πŸŽ₯ reliant on creators: Insightful’s content is as good as their creators; could creating videos in-house fill any subject gaps?
  • 🚨 regulating content: as the platform scales, will Insightful continue to require creators to apply, and if so, how will this effect growth?

sponsored by 

  • startup founders dream about the day they join the unicorn club, a status that validates their business and proves their growth at scale πŸ¦„
  • Choco is the hottest food tech unicorn, building a hassle-free platform that connects thousands of restaurants and suppliers around the globe
  • interested in working at the intersection of food, tech, and joining the unicorn club? they’re hiring

founder profiles

comps

why Insightful: rather than killing time scrolling through social media, Insightful gives users a sticky, accessible, and personalized platform to learn something delightful πŸ“–

want to check it out? download Insightful and use the code EARLYACCESS to start learning

so…would you invest?

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