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Routine πŸ—“

a way to keep everything organized

setting the scene

  • to keep track of weekly Zoom and in-person meetings, you keep a calendar up on your computer screen at all times πŸ“†
  • however, you also need to easily access your meeting notes, email inbox, slack, to-do lists, and miscellaneous documents πŸ“‘
  • by your lunch break, you have so many tabs open on your screen, you contemplate purchasing a few extra monitors πŸ’²πŸ–₯
  • this week’s company limits the clutter and provides a single platform that integrates all the tools to help you stay productive and organized

in a sentence

Routine is a personal productivity tool that connects tasks, notes, contacts, and calendar into a single platform

  • connects: integrates with your third-party apps like Google Calendar, Notion, and others
  • platform: a simply-designed main view and dashboard helps users prioritize daily tasks and quickly manage their schedules; check out the demo here

bulleted version: similar to how stores like Costco are a one-stop-shop for groceries, furniture, clothing, etc., Routine combines all your productivity tools and applications in one place πŸ›’

the basics

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due diligence

what we like

  • πŸ™‹πŸ½β€β™€οΈ focused on the individual: Routine helps users simplify the productivity applications they use, organize their tasks with speed, and avoid context switching
  • πŸ“ˆ market trends: the task management software market in the US alone is expected to reach $4.5b in the next few years
    • additionally, individuals are trending towards platforms that are easy to use and have everything in one place
  • πŸ’¨ quick innovation: Routine is receptive to user feedback and quick to add new features; this demonstrates an understanding of users’ needs

potential risks

  • πŸƒβ€β™€οΈ crowded market: while Routine integrates with and consolidates the functionalities of other tools, the company must differentiate and outpace big tech innovation to compete with other tools on the market
  • πŸ‘‡ d2c: by selling their product to individual users, Routine misses out on enterprise revenue from larger organizations
  • πŸ”€ onboarding and keeping users: consumers tend to switch productivity tools and methods frequently; what’s the company’s strategy to retain users?
weekly cartoon
weekly cartoon

founder profiles


why Routine: with over 10k professionals already on the waitlist and positive reviews from c-suite execs and newsletter writersπŸ˜‰, Routine is definitely worth taking note of ✏️