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Superfy ๐Ÿ”Ž

super answers

setting the scene

  • you travel to an unfamiliar country for the holiday break ๐Ÿ›ฌ
  • after a long day of layovers and flight delays, you arrive at your hotel and realize you misplaced the handwritten list of recommendations from your friend ๐Ÿคฌ
  • you scour the internet for the must-doโ€™s in the area, but the thousands of blog posts and dated Google photos leave you overwhelmed ๐Ÿคท๐Ÿพโ€โ™€๏ธ
  • if only you could receive instant answers on how to spend your vacation ๐Ÿงžโ€โ™‚๏ธ
  • this week’s company disrupts the way we access information by connecting relevant users in a chat

in a sentence

Superfy is a social platform that allows users to ask questions and receive answers from real people in seconds   

  • answers: a patented matching algorithm sends a question to relevant users based on age, location, topic, timezone, and other variables
  • real people: once a user answers a question, Superfy introduces the two users and initiates a private chat

bulleted version: Superfy combines Google search with advice from a friend; search a question and instantly reach users with an answer ๐Ÿ”Ž

the basics

  • industries: social media, messaging, search, mobile app
  • headquarters: Tel Aviv, Israel ๐Ÿง†
  • year founded: 2016
  • company size: <15 employees ๐Ÿ’ผ
  • investors & grants: friends and family, Israeli Innovation Authority
  • amount raised: $3.4m; currently raising post-seed round
  • business model: advertising, in-app purchases

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due diligence

what we like

  • โšก๏ธgen z understanding: Superfy caters to a new era of social media that features online communities, typing over talking, and information discovery
  • ๐Ÿ‘€ high engagement: with a 30.5% 8-week retention rate and 85% of users answering others’ questions, Superfy’s app is sticky and addicting
  • ๐Ÿ’ฐ superb markets: Superfy plays in the growing social media, recommendation engines, and live chat markets

potential risks

  • ๐Ÿ‘ฎ๐Ÿฝ monitoring users: the company must ensure appropriate behavior and relevant answers in private chats to keep users safe and engaged
  • ๐ŸŽจ design: does Superfy’s user interface meet gen z’s design demands?
  • โ›”๏ธ misinformation: how does the app plan to avoid the growing problems of fake news and misinformation as it scales?
weekly cartoon

founder profiles

comps

why Superfy: with 9m monthly messages, $1 cac, and 85k daily active users on the platform for 20 minutes each day, Superfy’s key performance indicators are superior

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