setting the scene
- you arrive at your favorite restaurant for the birthday dinner you booked months ago 🎉
- you follow the host to your table, located at the back of the restaurant, next to the bathroom and under an AC vent 🤬
- after requesting to move, the host brings you to the only other available spot
- you’re now in the middle of the restaurant where the noise prevents you from hearing the person across from you 🤦♂️
- you’re now in the middle of the restaurant where the noise prevents you from hearing the person across from you 🤦♂️
- this week’s company assures that you have the perfect table for your special day
in a sentence
Tablz is a restaurant booking platform that allows diners to reserve specific tables through a 3D view of the restaurant
- reserve: restaurants can charge for high-demand tables
- 3D: virtually browse the floor plan through an immersive view of the dining room
bulleted version: similar to how concert tickets vary based on location in the venue, restaurants can now charge more for that spot with an open kitchen view 👩🏽🍳
the basics
- industry: foodtech, booking software
- headquarters: Ottawa, Ontario 🇨🇦
- year founded: 2020
- company size: < 15 employees 💼
- investors: Branded Hospitality Ventures, Steven Kamali, Steven Simoni, Russ Rosenband
- amount raised: 150k
- stage: seed🌱

Tablz
due diligence
what we like
-
🤝 creating revenue: as restaurants face decreased occupancy, rising supply costs, and low profit margins, any additional revenue goes a long way
- Tablz provides their service for free and takes a cut of table selections
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💥 pricing revolution: dynamic pricing has become the norm across industries (airplanes, concerts, ridesharing, hotels), and the restaurant industry is next
- we are already seeing a shift, as 19% of diners want to choose their table
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📲 integrating instead of replacing: Tablz works alongside existing reservation systems like OpenTable and Resy
potential risks
- 💲consumer disengagement? will diners be receptive if booking a restaurant starts feeling like buying a plane ticket?
- 🗺 3D mapping: Tablz currently outsources the digitization of dining rooms with Matterport; providing this service in-house will provide better margins
- 📉 the state of the market: in an economic downturn, individuals are more likely to save where they can; will this impact the company’s expansion plans?
weekly cartoon
sponsored by
- one of the most difficult jobs for chefs and restaurant owners is managing orders from various suppliers
- Choco provides a streamlined ordering platform allowing restaurant owners to save time, cut costs, and eliminate errors leading to food waste
- interested in joining the foodtech unicorn disrupting the global food industry? good news, they’re hiring
founder profiles
- Frazer Nagy (prev. CEO @ Transparent Kitchen, server @ various restaurants )
- Andrej Sakic (prev. communications @ Government of Canada)
- Jérôme St. Holaire (prev. cyber @ Government of Canada, CTO @ Transparent Kitchen)
comps
why Tablz: we’ve seen dynamic pricing touch nearly every industry; Tablz sits on a massive opportunity to disrupt the restaurant industry
so…would you invest? |